Web Survey Bibliography
Low literacy is often cited as one factor that might contribute to measurement error in self-administered surveys. Most studies that attempt to examine the link between literacy and data quality rely on education as a proxy for literacy, but measures such as years of education do not account for variation in the quality of education that might ultimately impact literacy. Education is correlated with literacy, but tends to overestimate it considerably. Few surveys have examined the effect of literacy itself, but with many surveyors switching from telephone to self-administered mail or web surveys, understanding how literacy impacts data quality (above and beyond education) is increasingly important. In this paper we examine how literacy affects measures of data quality such as item nonresponse rates, execution of skip instructions, and valid responses to text and number box open-ended questions. We also examine how experimental variations in questionnaire design affect the quality of responses across literacy groups. In particular, we focus on experiments that manipulate how much text versus visual information has to be processed such as how skip instructions are designed, how answer boxes are sized and labeled, how grids are labeled, and the types of definitions that accompany questions. The data for this paper come from the 2009 Quality of life in a Changing Nebraska survey (n=565, AAPOR RR2 = 46%). As an example, preliminary results indicate that, as we would expect, those with lower literacy provide shorter responses with less information to open-ended questions, even when education is controlled. Results both shed light on the link between literacy and data quality and provide insight into questionnaire design features that may improve data quality among low literacy populations.
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Web survey bibliography (4086)
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- A Generalized System for Aided Development and Monitoring of Web Surveys; 2011; Torelli, R.
- Ethical issues in Internet research; 2011; Hoerger, M., Currell, C.
- Using survey data collection as a tool for improving the survey process; 2011; Biffignandi, S., Perani, G., Laureti, A.
- Essential methods for design based sample surveys; 2011; Pfeffermann, D., Rao, C. R.
- A picnic in the field; negotiating the presentation of the self in researcher/respondent relationships...; 2011; Parsons, J.
- The benefits and constraints of e-mail interviews and discussions as methods of accessing valid data; 2011; Roberts, An.
- Is There a Quick Fix for Open-ended Questions? A Comparison of Qualitative Analysis Techniques; 2011; Langer Tesfaye, C.
- The Impact of Open-Ended Questions: A Multivariate Study of Respondent Engagement; 2011; Gittelman, S. H.
- “You are Invited to Participate”: Challenges of Applying Mixed Survey Methods to Assess...; 2011; Chew, F.
- Literacy and Data Quality in Self-Administered Surveys; 2011; Smyth, J. D., Olson, K.
- Catch Them When You Can: Speeders and Their Role in Online Data Quality; 2011; Gutierrez, C., Wells, T., Rao, K., Kurzynski, D.
- Observed Differences in the Placement and Wording of Neutral Response Options in Web Surveys: An Experiment...; 2011; Walton, L., Cobb, C. L., DiSogra, C.
- Does mentioning "some people" and "other people" in a survey question increase the...; 2011; Yeager, D. S., Krosnick, J. A.
- Do not track gathers momentum; 2011; Stark, D.
- “Don’t know” the difference - An experimental comparison between Web and CATI; 2011; Schielicke, A.-M., Degen, M.
- Display resolution; 2011
- A Survey Stopping Rule Based on Weighting for Unit Nonresponse; 2011; Lewis, T.
- Classic Inspirations for Social Research Methodology in the time of Online Access Panels ; 2011; Jerabek, H.
- Five Things You Should Know About Mobile Data Collection; 2011; Pingitore, G.
- Mixed Methods - Analyzing Open-Ended Comments in a Quantitative Employee Survey; 2011; Lawton, L., Broege, N.
- Changing Survey Methods (Discussion); 2011; Lavrakas, P. J.
- Causes of survey incompletes: Why panelists say they abandon surveys; 2011; Henning, J.
- Canadian online panels: Similar or different?; 2011; Chan, P., Ambrose, D.
- Blend, balance, and stabilize respondent sources; 2011; Eggers, M., Drake, E.
- Beyond data stability: Rising above quality concerns; 2011
- Background - QSOAP; 2011
- Audience evolution: New technologies and the transformation of media audiences; 2011; Napoli, P. M.
- Assessing personality traits through response latencies using item response theory; 2011; Ranger, J., Ortner, T. M.
- American public opinion: Its origins, content, and impact (8th Edition); 2011; Erikson, R. S., Tedin, K. L.
- Clarifying Survey Questions; 2011; Redline, C. D.
- A new representative standard for online research: Conquering the challenge of the dirty little "...; 2011; Gittelman, S., Trimarchi, E., Fawson, B.
- 2011 Skills for Life Survey: Headline findings ; 2011
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.
- Facial imaging: The new face of online survey research; 2011; Gordon, A., McCallum, D., Sorci, M., Llewellyn, T.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- The Evolution of Edits in the Canadian Census of Population Online Questionnaires; 2011; Laroche, D.
- Hrh remuneration: Comparing wage levels, ranking And dispersion of 16 occupations In the health workforce...; 2011; Tijdens, K., de Vries, D.
- Wages worldwide results and measurement issues from the multi-country. WageIndicator web-survey ; 2011; van Klaveren, M., Tijdens, K.
- Text string matching to measure occupations in web-surveys; 2011; Tijdens, K. G.
- Web-based rating scales: HTML 5 and other innovations; 2011; Funke, F.
- A Methodological Inference towards the Quantification of Technological Frames ; 2011; Cachia, E., Camilleri, P.
- International Economics, Labour markets and Web Surveys Qualities; 2011; Guzi, M., de Pedraza, P.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- The optimal number of response options in internet panel surveys; 2011; Thorsdottir, F.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- Building online communities; 2011; Mlačić, B., Milas, G., Mikloušić, I.
- Romanian financing opportunities for the action; 2011; Moga, L.